People will want to be the first to come to Las Vegas,” Gregorec stated of the Horseshoe's return to Nevada.īenny Binion, Texas gambling magnate and horse trader, opened the original Horseshoe Club in downtown Las Vegas in 1951. “ It’s coming back home, but also experiencing Horseshoe Las Vegas for the first time. The progress is looking legendary as #BallysVegas transforms into ✨ #HelloHorseshoe /wmFbQ21lAE Jason Gregorec, senior vice president and general manager of Horseshoe Las Vegas, said the property’s transformation was partly about connecting existing Horseshoe customers to the reimagined Las Vegas spot, according to Las Vegas Review-Journal. The Strip hotel-casino will be Caesars’ 10th Horseshoe-branded property, following the company’s grand opening of the Lake Charles, Louisiana casino on Monday. The move will mark Horseshoe's return decades after the brand left downtown Las Vegas. Caesars Entertainment will officially rebrand Bally’s Las Vegas into the Horseshoe Las Vegas on Thursday, after first announcing plans for the name change in January.
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